Stronger than steel under fire. Better for the environment. Built to last.

From the Hilton Sal de Mar bar at Pensacola Beach to the NAI fire restoration project in downtown Pensacola, Bear GC has been building with mass timber on some of our most high-profile projects. But mass timber isn’t just a design trend — it’s a structural choice with real advantages. In this post, we explain what mass timber actually is, how it behaves in fire compared to steel (the answer may surprise you), and why more commercial developers are specifying it. We also walk through the dry ice blasting restoration technique we used on the NAI building and why it produced zero secondary waste. If you’re planning a commercial build and haven’t considered mass timber, this post is worth your time.